The information students need to make an informed decision is readily available. <<
It's not. And perhaps the dispositive evidence can be found at the csac dot ca dot gov website along with clicking on the SB 70 link "Student Access to Graduation Rate and Career Data moves closer". The CSAC explicitly mentions that the "readily available" information is not complete.
The problem is that sales reps lie to them about the facts. <<
No doubt.
And then the for profit schools get surprised when a couple of years hence that they have dissatisfied customers complaining of not getting that high paying 6 figure job in the "booming XXX field" with XXX being one of the fields of instruction offered by the for profit school. Note that I am not picking on Heald but the entire for profit school. Also you lose the "moral high ground" of "higher education" when you are reduced to selling it like a "used car". You don't see the public colleges with "sales people".
The problem is that sales reps lie to them about the facts.