Its funny today JK blogged an "objective" article about DreamWorks ANimation. Objective after you treat that writer as royalty? Sure...It read something like this: "whats particularly nice about this story is that it comes from an objective third party". This is the article he talked about:
http://www.fool.com/investing/general/2013/03/05/dreamworks-animation-where-innovation-imagination.aspx
Now, the funny bit: check omments below that article. It tells how unefficient DreamWorks is compared to Pixar. Its so easy to debunk JK, even by someone outside the company.