http://www.fastcompany.com/3041828/fast-feed/amazon-supplants-college-bookstores-with-next-day-textbook-delivery
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So, if Follett and MLS prode themselves on being leaders in the industry, I wonder which company #2 is directed towards. It's not looking good for Follett or B&N.
Burn baby burn
"It’s clear that this experiment is a pilot program for Amazon to gain footholds on college campuses—both to secure better service and woo new student customers. With brick-and-mortar distribution centers, Amazon establishes more hubs to deliver anything and everything." GREAT STRATEGY: 1. get students buying from you at a young age for the long haul, 2. enter an industry that is known for poor service, high prices and not caring about customers 3. Use the "school pickup distribution center" to service all customers in the area improving delivery times across the board. Look at the expected rent that the schools expect to receive.