The most important metro area in the south is Atlanta area, and we've wasted incredible time and money instead opening stores in hick towns many hundreds of miles from our warehouse. Even today we still don't have stores in Peachtree City, Stockbridge, McDonough, Lawrenceville, Gainesville, Dunwoody, Woodstock, Canton, Sugar Hill, Buford, Suwannee, Athens (just north and east of the Atlanta metro), Hamilton Mill, Cumming, Decatur, East Atlanta, Five Points, Midtown 14th Street area, Georgia Tech, West Paces Ferry, Vinings. In North Carolina we finally got to Charlotte, the second largest city in the south and we have a whopping two stores, one of which is in a tiny old Food Lion with horrible parking and a Bojangles in the parking lot and the other is in the most expensive piece of real estate we could find in South Park. The overhead is insane. We're NOT in Matthews, Mint Hill, Ballantyne East or Ballantyne West, Fort Mill or Tega Cay, Rock Hill, Concord, Indian Trail, Moorseville, Southend/Dilworth, Plaza Midwood or Noda. In the Triangle Area, which is another massively important metro area that equals Charlotte and is growing faster, we have nothing in Wake Forest, Downtown Raleigh, Apex, Morrisville, Pleasant Valley, Duraleigh, East Six Forks (helllo TJs and Costco), North Hills, or Weaver Dairy (N. Chapel Hill) or Holly Springs. The list of important locations where we AREN'T goes on and on, and the reason is that we have a some serious rectal-cranial inversions taking place in top leadership that thinks it's important for publicity to be in hellholes like Jackson Mississippi and Mobile Alabama. MEANWHILE, Publix first entered North Carolina about 3 years ago and in Charlotte's metro alone (including the South Carolina part of the metro) they are now up to 17 stores and about to open #18 and #19. We have two there. This situation is repeated all over the place. The examples I've given are just the tip of the iceberg. The problem is NOT competition. The problem is our LEADERSHIP not understanding their markets and DISMISSING the competition. That's what happens when you're legends in your own minds.