Whole Foods Global and Regional have keenly demonstrated today that they know NOTHING about real marketing. Prime example: Love Fest going on while you are self-destructing. All those $500 gift cards would translate into over 100 jobs for a year. All for a stunt. And a poor one at that. Too many people who started as Grocery Team Members - without ever having read a marketing article much less attended a class - moving up the food chain to make decisions that are costing us all so dearly today.
I'm out the door, but I'll give this one for free (it's been said before by people more erudite than myself): take control of the conversation. Stop being reactionary and think about the Long Con. Own "Whole Paycheck". Do it with humor and THEY WILL REMEMBER YOU FOREVER.
Get all your Love Fest dollars back and pay Disney to have Kermit the Frog sing "It's Not Easy Being Green" to a downhearted Walter Robb. Invite the Mayor of Tallahassee to do a commercial entitled, "Whoops, My Bad!" - where he explains that Whole Paycheck was actually meant to be a compliment. Make t-shirts that say, "Such great food, I could spend my WHOLE PAYCHECK here!" or go the other way: "Whole Hearts. Whole Families. Whole Foods." Whichever. Stop letting the media beat you (and us) up and own the conversation. Show WalMart and Kroger as creepy party crashers trying to get in to an elegant party (organics) and as they finally get in the door, they see us all and we say "Welcome! We've been waiting for you!" Then they hear a cooler party in the next room and ask if they can go in there too and we say, "No, not yet - that's our 'Quality Standards' party. You can't go in there yet."
Take the stick out of your collective asses and beat back the competition with it! That is all.
4 years ago by Anonymous165426 | 976 views | no reactions | 21 replies (last 4 years ago)
Post ID: @DIPqHqh