Thread regarding Verizon Communications Inc. layoffs

The Verizon stores reps will be trained to sell "5G phones and home broadband" in the 30+ markets to Verizon and Non-Verizon customers.

And net adds are not retention. No not short enough. Just don't write anything to avoid looking even dumber.

Long winded but still wrong. Upgrades are retention.

The assumption that stores are responsible for net adds is incorrect. Net adds are a product of Corporate decisions, not just Distribution. Stores are responsible for distributing product. Judge them based on gross sales activity in relation to the traffic they see. Net adds are driven by a combination of gross adds and customer retention. Stores help with the gross side of that equation, but it's ultimately corporate that drives the pricing and customer experience that makes up the value proposition each customer considers when they choose to stay with Verizon or not.

If you want to be concerned about wasteful stores from a cost perspective, look at the ones that aren't generating traffic first, and then at the ones that generate traffic but have low rates of conversion from traffic to sales. Low traffic stores are the fault of Real Estate having overly optimistic business plans and/or a poor Verizon value proposition compared to it's competitors. Stores with high traffic/low sales relative to other stores are where there's opportunity to figure out what's wrong with the execution at that location.

TLDR: Your opinion is bad because you're trying to use a retention metric to measure a distribution channel that VZ has been pushing for years to stop doing retention work.

Are all these stores company owned? Around me, they've been popping up all over the place, and some of them look empty? I know you need some stores to take care of the customers, but at a certain point it's overkill, and one store just cannibilizes the others customers. I just figured it would be better to have one busy store, than four ghost towns.

You have to look at their gross volume, not net add. The stores' gross volume is the measure up their work done. There also people who walk in, shop in person, and then order online at home. If there's any interaction at all between the customer and a store then they're providing value.

What percentage of customers have literally never interacted with a physical VZ store? Just seeing the darn thing existing is another form of advertising that VZ is in top while say Sprint stores barely exist.
I have to drive past three or four VZ stores to her from one Sprint store to the next. I know of only one AT&T store in my area.

Surely that number of no-touch customers is rising but ever other customer is a potential loss. Regardless, OP is applying the incorrect metric because using net adds implies that the churn rate is a rock solid unwavering 0% whereas we all know that's by no means the case.

Stores are there for growth. If you are saying growth is gone then we don't need them.

$20 to uograde in store pats for some of the tremendous overhead stores have that a website does not.

Well when you charge $20 more to upgrade in the store than online how do you expect them to sell?

@off Net adds are the only ones that count because that is where the money comes from and it is a true measurement of growth.
Umm, they do measure growth, for the company, sure. But the money comes from all the existing base more than the growth. Adding 3M subs per year is like 2% growth YoY, so only 2% of the income, and the company makes less on new accounts than on existing ones. So no, it's not "where the money comes from."
And are you trying to say that you'll get anything near those net adds w/o stores? Keep dreaming. Go look at Visible's #'s. They're good, but that model ain't gonna carry the company.

• A former RF Engineer and 12/28'er

Net adds are the only ones that count because that is where the money comes from and it is a true measurement of growth. Any way you cut it stores are not profitable.

I don't think that's the right way to look at net adds. For one, I would think stores really care about gross adds. That's the total # of sales that they make. Net adds can go down when another carrier runs a huge sale, or if the company were to under-fund or outsource customer care, or if the network tanked. Not saying any of these things have happened, just that they are all out of the store's control. In addition, closing stores might also lead to customers leaving for another carrier. They are a hub for returns, repair, informal or formal customer how-to's, etc.
There are certainly ways though, that a store can torpedo their net adds, either by bad process or by just s—ing.

• a former RF Engineer and 12/28'er

Obviously the OP upset some store clerks.

Go ahead and tell us how stores are profitable @1dp - I'm all ears.

Surprised you know how to do math.

Op, what job do you do?? Lets start by cutting that one because you arent pulling your weight but instead on here posting bs about something that does make the company money.