The Fairlane concept came out of discussions Richard Parry-Jones had with Ralph Lauren on American luxury. This took place in the Hamptons. Ralph Lauren said a remake of the Woody wagon would sell. A lot of effort was spent by marketing teams on who the target customer was after the fact.
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I rarely shop at Wal-Mart but the few times I have I didn’t see a lot of Fords. I did see a lot of Dodges, specifically Dodge Rams. Some of them were very old and a few had the biggest tires I have ever seen on a truck.
I get it – tough Ford SUV's and trucks go anywhere
I'm pretty sure the stereotype Wal-mart customer buys what ever used car is a good deal.
When I was in Ford Marketing they worried the Flex was too expensive as a Ford, "Ford customers shop at Walmart". It might have done a lot better as a Mercury, the Woody was a Mercury. It never was a good fit for Lincoln as the MK T.
A vehicle looking for a customer is failing at product inception.
It's all marketing, they want to force you into a truck. I work for another OEM, but I really liked the FLEX. It had all wheel drive, and decent towing capacity, plus lots of room.
Target customer was made up.and too internally focused and was apparantly mostly LL management, as I know several that leased only Flex the past 10 years.
Sad. They could of really used that vehicle to continue to push design boundaries. Instead they did nothing....even after it started to resonate.
Yet another Ford product that was left for dead years ago with no updates. Why do they continue to let their products become stale???
And who’s the target customer? Well, this time it’s not about a demographic, but a psychographic. That is, the Flex customer is someone who wants to avoid the norm and make a statement. “Our target consumer, we describe them as an attitude rather than a demographic,” said Usha Raghavachari. “We’re getting so much positive feedback from young and old, alike…we like to invest in the interesting"