As for competing with SFDC, they still try, but in most cases, get outsold - not necessarily by a better product, but by a far better go to market and partner strategy at SFDC, ServiceNow, SAP, and MSFT.
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Netsuite is a separate Business Unit. They have their own CX product and their reps sell it. The Netsuite rep doesn't get credit for selling Sales/Service/Marketing Cloud so they don't sell it. And certainly don't bring the other reps who do. The CX products are all sold by separate and distinct sales teams – and it's a sh*t show.
OP: I don't know. All I do know is CX s—s.