Here, let me demonstrate: how many here drive Ford? I'm betting you the answer is not even half. And if you don't support the company that puts food on your table how do you expect others to do so?
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Had a 2011 Fiesta, had a 2014 Focus......need I say more! Took a hit on trading them in, didnt want to get k–led on I-94 when these cars just decided out if nowhere to slip into neutral making me limp off the road.Just had recall on 2017 fusion for coolant issue. Had that car in for gas leaking, somewhere and anti freeze disappearing somewhere, had new water pump. Can you see where my loyalty has worn thin? Have 2020 leased fusion, will miss sedan when it is gone. They cheapened it up, significantly. Escape lowered quality and raised price. What the what? I dont have a marketing degree, but, even I can see this is all wrong!!!!!!!
If Ford can make a reliable automobile, then we would not be worried about who is driving a Ford.
Unfortunately, that is not the case is it?
No one wants to throw away their hardworking money into a piece of junk that cannot last 1 or 2 years without on going repairs and recalls.
Ford needs to focus on quality and build what the customers want. Mass production and discounting the products to get people to buy does not work anymore.
Forcing their employees to buy a Ford product is the wrong strategy. If your employees are not interested in your products, you have got a bigger problem than just loyalty.
Ford CEO and the Chairman needs to get their head out of the sand and start building a car company that has products people want to buy.
2ure... that’s a pretty big assumption that the person who works for ford and buys a ford is the problem because they also make decisions that cost the company billions. I’m willing to bet that most, if not all, of the people posting here are not in positions that make billion dollar decisions whether they be good or bad decisions.
You are correct. A business doesn’t thrive by selling only to its employees. But what does it say when employees don’t want to buy the product their company builds? I wouldn’t want to work somewhere if I didn’t have enough confidence in their product to purchase and use It. P.S. I left ford.
You know what is the problem? People like you who think that they support Ford more just by driving Ford cars and then make dumb decisions that cost millions of dollars if not billions. This is exactly that bad culture that this company or any company has. No business survives by selling products to their employees only.
Surprisingly the management leases are not always a deal. I had a management lease Escape and a friend leased one for less than the cost of the management lease. Including the cost of her insurance it was still less. The management lease gives free maintenance, unlimited miles and you get a new one every year which does sweeten the deal.
Have a new Ford due to a management lease deal. Overpriced, unimpressive, and debatable quality. Compared with what our competition is selling, they are doing it better and for less. Would I buy or lease it outside the deal, absolutely not. In fact had come very near to asking a friend for their friends and family discount. Have provided plenty of pins in the past, not been approached in at least 3 years.
What if I don't need or want a truck or SUV? Ford gutted their car line. Ford no longer offers anything I would want. Therefore Ford, and I'll chalk it up to unintended consequences, pushed me out of the Ford market.
I was always a loyal purchaser of ford vehicles because I thought it was a bad message to friends and acquaintances to work for ford and not drive a ford. After seeing what SRD did to loyal employees I have changed my tune. In the future I’ll purchase the vehicle that suits my needs even if it’s not a ford. Loyalty should be a two way street.
@nip a Tesla Model 3 owner here - I believe, with all my heart... The market believes too (look at market caps)
Outside of my SuperDuty every vehicle going forward for myself and extended family will be unfortunately from another car company. We just do not have the portfolio, nor the quality to justify the expense. All about loyalty, however that went out the window with the new leadership and SRD b—s—.
Attended a department holiday luncheon. Of the 8 LL6s at our table, not a single one owned or used their management lease for a hybrid or plug-in. That should tell you something. No one believes.
No, that's not the problem.
US News and Report SUV comparison:
#1 2020 Kia Telluride
#17 2020 Ford Explorer
Getting badly beaten in a segment Ford invented, then lost the way.
THAT'S the problem.
Yes it is wise not to bite the hand that feeds you. But dont forget that same hand will crumple you up and toss you into the recycler at any time for any reason.
I work at Ford and have bought several new vehicles over the years, all sedans. Additionally, I have provided a number of discounts to others through the friends and family plan. I do not want an SUV or truck as my next new vehicle purchase. Therefore, I have no other choice and will look elsewhere.
Blind loyalty to a company, especially the one you work for is a thing of the past.