People are missing the point....
Ending DSD will increase profitability for retailers! When WM and Kroger see earnings reports, they see an opportunity for THEM to make more money! Ending DSD will increase margins for retailers, increasing their profit margin! They don’t care how much money Mondelez makes, or how much their stock trades at, they care about how much money they make and where their stock is!!! Not too hard to understand!
The expense of DSD is also decreased Mondelez profitability, it’s a very expensive model to operate and they have done all they can to control costs, short of going warehouse....it’s coming!