No it will not work. It's the same old sh– for the past 10 years.
Macy's need to figure out how to pivot to services. They still think they're in retailing, merchandising, real-estate, and whatever else. Look at Amazon and Wal-mart. They're selling conveniences and services, not wares or merchandising curation or locations.
I'd be much more excited if they try something bold instead of just trying to survive. For example, partner with Shopify to provide "Store as a service" to the shopify sellers. Democratize physical retail locations at prime spots. I'm not saying it's an idea that will work, but it's an example of one that hints there's a sparkle of life there.