Thread regarding Macy's Inc. layoffs

6. 6 million Americans filed for unemployment benefits last week — a record high as coronavirus takes its toll ... How does Macy's ever hope to come back??

The last three weeks have marked one of the most devastating periods in history for the American job market, as first-time claims for unemployment benefits have surged more than 3,000% since early March.

Gee, MarketWatch states Macy's has approx. 5 months of cash left. Kohl's even less. The only way Macy's survives is as an exclusively online company with one physical location, 34 and Broad. The only way Kohl's survives is with a white knight investor...Amazon.

Fitch Ratings sees retail disruption persisting until the end of 2021, but the credit-rating company predicts Macy’s and peers like Kohl’s and Nordstrom Inc. may just have enough liquidity to survive. Plans like store remodels will probably need to be put on hold, however.

“When you talk about managing liquidity through the downturn it’s really talking about levers you can pull to manage your expenses as revenue is on a decline,” said Monica Aggarwal, a retail analyst at Fitch.

Macy’s, Kohl’s and Nordstrom have enough cash to invest in e-commerce, she said. “They should be able to stabilize, if not grow their share longer term. However the leadership needs to be tech savvy.”