I had a meeting last week and amid dire projections for Q3, The service has lost millions of subscribers, and even with consumers stuck at home during the 2020 pandemic, AT&T’s pay TV service has been a disaster outshined by streaming options like Netflix and Hulu.
one can’t help but wonder whether AT&T’s difficulties at DirecTV were compounded by this lack of management continuity and experience, Also, growth of the service continue to depend heavily on aggressive sales tactics as some here believe in creating fake accounts fir their jobs are on the line.
That are supposed to drop off the books before a consumer is billed, in essence cooking the books
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To sum up what others have already stated:
- AT&T still thinks it's name commands a premium price because they had premium product and service. Well, that ended many years ago and leadership still hasn't realized that.
- AT&T's cost basis is so high it can't compete and is losing market share everyday.
- AT&T needs to act like a company that is in 3rd place (wait, it already is) and win back customers with price and service.
- They need to do something about the www.att.com website and performance s—s and i found many links not working. Not sure who they outsourced the development to but they have it all screwed up. Maybe they outsourced it to T-Mobile.
I agree with oac+16GXIxsu. AT&T has become so corrupt and greedy. They're old egotistical ways of "we're the only game in town" will be their downfall. Many customers have been caught in their crosshairs and have paid dearly for the deception and are now so jaded that they will go anywhere and everywhere else. The monoply days are over and the word of former customer mouths are speaking loudly.
AT&T continues to attempt to guide consumers in there consumption of their products. They do not allow consumers to guide their product development, and therefore lose high value customers to other providers who have products they want to buy. For a company who's leader has said on multiple occasions that linear TV was going away, has done all the can to not let that happen. Nobody yet has a product that allows al-a-carte TV packages, where customer chooses what they want. Oh and they continue to build content nobody wants.
Not getting an agreement with Amazon and Roku hurt HBOMax
Entertainment is a losing game
But Wireless is worse. Spectrum is a finite resource. Tmobile has more spectrum than AT$T and Verizon combined now. The one who owns the spectrum owns the world. It begets Higher speed, better coverage, begets increasing postpaid subscriber adds, begets lower costs, begets lower prices. AT$T won't be able to afford the ensuing price war on the horizon. 5G hype won't save it
In my Nelson from the Simpsons voice.."ah-ha!"
Their OTT HBOMax was and is a flop, it's a johnny come lately with an expensive price tag and silly hardware limitations (aka no Roku)... Plus heading into a recession people will cut discretionary items like streaming services not look to add new ones.
If T management has any sense they would begin offering 5G wireless broadband at steep discounts, that could soak up a lot of those customers dropping cable.
But T management is about as innovative as a snail.
Time to get back to basics, fiber overlay. Everyone sees the need for a reliable and fast broadband service at home now due to the China virus.
People are leaving att period has nothing to do with any outside forces. Time to look in the mirror and stop blaming market forces. People will buy from an honest, ethical, and moral company the services they want and not dictated to the service they get.