Meanwhile, AT&T doesn’t have a strong and cohesive marketing message about its 5G.
“AT&T remains distracted with a litany of challenges in its non-wireless businesses and the constraint of a balance sheet already deployed to diversify away from wireless,” wrote Moffett.
https://www.fiercewireless.com/operators/verizon-t-mobile-dominate-5g-conversation-at-t-lags
Maybe they can rotate a Latinx version of Lily into theor ads to show how progressive they are? Or show that they care about the 30% of this country that is Latinx?
Do we really have 5G or does our 4G just go to eleven?
Hey we are too busy winning customers over with the sound it makes every time Lily says HBOMAX to be concerned with 5G and competing with Verizon or T-Mobile. Also wait till the mass public finds out you have to signup for expensive 5G service plans in order to get actual 5G service. Sadly Verizon and T-mobile are doing the same. It’s almost as if they all came up with the same plan.
Well, when the majority of your market isn’t “real” 5g...
5g does not need to be built of advertised.
all T needs to do is just put the 5g symbol on the phones and people will be du-mb enough to believe it's 5g.
I have pretty much felt that our advertising has been ineffective at times, particularly concerning 5G. Instead of cute feel good commercials with Lily, we need commercials similar to Verizon, where they have engineers providing details of their 5G network. 5G will be a game changer down the road, and we need to simply explain why our network is the best. An effective ad agency can do that.
Makes me wonder what “focus groups” they use to evaluate a commercial for effectiveness before releasing it.
Future of T is hbo max not mobile hahahahaha