If not chips, why the double digit volume loss on F-150. Recalls, Rust, Ghosting customers?
Going to be a very difficult year for Ford and our employee team. Storm clouds overhead right now.
From FordAuthority: Over the last couple of months, Ford and other automakers have been battling a global semiconductor chip shortage that has greatly impacted production both in North America and Europe. Ford CEO Jim Farley recently stated that the problem will be solved by Q3 2021, but also noted that Ford is being strategic with how it uses the chips it has on-hand, focusing on installing them in vehicles that are both profitable and strategically important to the automaker. As such, it should come as no surprise that pickup truck production has been largely unaffected by the shortage.