#2 Drive Execution
"Fancy presentations don't mean anything unless they are backed with results. "
(like losing $15billion on an epic "buy high, sell low" play, giving your direct competitor billions of dollars in cash and spectrum and single-handedly turning them into your fiercest competitor, and driving the company into unmanageable debt through a disastrous, incomprehensible acquisition universally panned by critics, experts, stockholders, employees, and analysts)