What’s everyone’s thoughts on China boycotting Nike?
8 replies (most recent on top)
@8enn I agree...I sorta remember the posts that were deleted...I don't remember them being bad...sorta confused.
Why is this post being censored? It’s clear things have been deleted.
@1xig I think you need to turn off CNN and put on a non bias Channel
China is the super power and the idea we are even conversing about this topic proves it
This one is painful, the company can not sit there and preach about humanitarianism and politics and think they would not get burned.
Hopefully Washington will make this one disappear so Nike and the country doesn’t need to walk back to China apologizing for defending human rights.
You get what you voted for😂
It seems caused by Biden showing such weakness. The chinese are going to push as hard as they can...first thing go after giant American brands. I expect to see a ton more "rules" to play in china and continue to ensure china money stays in china...and then they use it to buy more of America.
Although the politics are important on this issue my non-political thoughts are that this hits Nike at one of the worst times possible as the company has come to rely on the consumer in China to compensate for soft demand in North America the last year due to COVID. China is also a primary growth market for Nike looking forward. This has always been a risky proposition for Nike to bet so much of its fortunes on the Chinese consumer.
In the past, similar actions fueled by nationalism in China e.g. Apple boycotts, haven't put much of a dent in on-the-ground consumer behaviour so I don't think this will have a huge impact to sales in the short term...but I think past is not precedent forever and ultimately this could indicate ever-increasing risk to index future growth on one region.
Nike may weather the current storm for a while as there isn't a good equivalent home-grown Chinese brand with the same level of social cachet or prestige (again...parallels to Apple here). It just depends on how hard the communist regime in China starts to ratchet up the rhetoric and if it ultimately turns the consumer behaviour against American brands in a much bigger way than currently expressed.
Nike can do the right thing and stand by their (admittedly soft) statement against forced labor from last year and lose the China market (ouch!).
or Nike can talk back the position against forced labor and the China market will settle, but the rest of the world - US in particular - will kick into major cancel culture and sales will plummet (ouch!).
Nike has always ridden on the back of manufacturing practices overseas and has whitewashed it with token projects here and there. Every once in a while this issue comes home to roost and it looks like it is set up to bite Nike again right now.