Thread regarding Ford layoffs

Alexa (I Spy) in my car?

No thank you to Ford. Don't want my personal conversations and data recorded and reviewed in my home or CAR. Ford continues to look for ways to have data revenues exceed vehicle sales.

Ford expands in-vehicle Alexa capability as it begins over-the-air updates

https://www.autonews.com/technology/ford-expands-vehicle-alexa-capability-it-begins-over-air-updates

Automotive News

DETROIT — Ford Motor Co. said Thursday that it is bringing in-vehicle Amazon Alexa voice capability to roughly 700,000 Ford vehicles in the U.S. and Canada this year through over-the-air updates as part of a new six-year deal with the tech giant.

The automaker, which announced a separate six-year deal with Google earlier this year, billed the partnership as the industry's "broadest rollout of the embedded Alexa hands-free experience to date." The update will allow customers to use in-vehicle voice commands to place a phone call or find parking, as well control things such as lighting or temperature in their home from within their car.

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Post ID: @OP+1aP2IW8x

6 replies (most recent on top)

The problem is that as much as people want to think they can multi-task the human brain does not work that way. It does one thing at a time in slices.
All of this extra stuff that allows people to do other things while driving, results in people having more accidents and near misses. Labeling it hands-free does not resolve the root problem of the driver not focusing on driving. Oh but sure, we will solve that by making driver-less cars,,,,, yeah right.

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Post ID: @1swp+1aP2IW8x

Well if you are so concern about your personal data going up for sale to the highest bidder then you need to also throw away your cell phone as well as your Alexa / Google home devices to the nearest trash can. Apple and Google have been listening to you many years now and your cell phone alone is capturing much more personal info from you than your car will ever be able to do.

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Post ID: @1hov+1aP2IW8x

Ford needs to focus on building quality vehicles, which it seems to have trouble doing.

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Post ID: @1lmv+1aP2IW8x

As much as I hate this world of in your face advertising, I don't see any problem with getting affiliate payments someone orders through one displayed on the infotainment system, or even just through it. We definitely should not be selling customer locations in real-time or even in aggregate since that's a serious violation of privacy, immoral and illegal in many jurisdictions. It is possible to perform geo-locality based advertising without sharing the customer location, but it takes some careful thinking around the solution and I don't expect that is approach is going to be common in the masses of young people who've become "developers" because they believe that's where the big, easy money is at. Much like the rush into: aero-space, law/legal, IT pre-dotcom, house flipping, bio-tech, etc.

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Post ID: @whe+1aP2IW8x

We get an affiliate payment every time a vehicle owner orders something on amazon, buys an audiobook, and we can sell customers locations at any given time to drive amazon's ad selling.

Customers have zero idea how much of their data is being sold lol, and frankly who cares they'll never know.

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Post ID: @lfw+1aP2IW8x

If you haven't realized by now ford is just an assembly company, without paying vendors for software like carplay or alexa we don't have the software expertise to develop apps or an ecosystem any more advanced than smartphones that used buttons for everything on the screen.

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Post ID: @pwn+1aP2IW8x

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