Recently I had a discussion with a colleague about whether Nike made the most of all the opportunities it had. We roughly agreed that the company missed a lot of good opportunities, and that the focus was very often on the wrong things. What do you think? I'd like to hear your opinion.
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I once sat through a very expensive consulting teams presentation that said Nike was “succeeding in spite of themselves” despite “organizational chaos” on the strength of the brand. They offered suggestions for priority setting, clear decision making based on ROI that was communicated openly, and well defined organizational structures that ensured accountability. We never saw them again.
Consulting firm bait post. Do not answer.
Do you mean like totally bungling signing Stephen Curry? And they turn around and blame consumers for their inability to successfully market athletes.
FU.Q off...fish elsewhere