Thread regarding Ford layoffs

Another Customer Cash Grab by Ford, Destination Charges

From Ford Authority:

Destination and delivery charges are one of those things that car shoppers have come to expect and have little choice but to pay. Many assume that this charge is precisely what it costs the manufacturer to ship a vehicle to a dealership, though a new lawsuit – Mary Hawkins v. Ford Motor Company, recently filed in the U.S. District Court for the Central District of California – alleges that Ford destination charges are actually profitable for the automaker, according to Car Complaints.

The class-action lawsuit was originally filed by the owner of a 2019 Lincoln MKX, who purchased the vehicle new back in 2019. The plaintiff argues that she didn’t know at the time that the $995 Ford destination fee she paid generated a profit for the automaker, and claims that most consumers aren’t aware of this fact either.

“By virtue of the name of the fee itself, Ford misleads reasonable consumers into believing its ‘Destination & Delivery’ fee reflects the actual cost of shipping its vehicles to their ‘destination,’ not the cost of shipping its vehicles plus profit,” the lawsuit reads. The lawsuit doesn’t specify how much of a profit Ford makes on its destination and delivery fees, but alleges that this practice is “deceptive and unfair.”

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Post ID: @OP+1bPYGu1y

13 replies (most recent on top)

Desperate companies do strange things to prop up financials,. Ford has 2Q results comings and it will be interesting to see how they spin their current debacle. All eyes on our future growth as we hemorrhage on quality and supply chain issues today. Curious how management spins pent up demand using inflated order book. Anyone else notice we are giving rebates in a market with limited supply. Says a lot (and nothing good) about our predicament.

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Post ID: @4vwq+1bPYGu1y

Does Ford plan to charge a daily parking fee for all the trucks and SUV’s sitting in lots due to their self induced chip issue. Seems fair in Ford’s eyes based on how they recover costs pooled together in bringing vehicles to the market. With a slight profit added, of course.

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Post ID: @1hyr+1bPYGu1y

Destination charges are averages that take into account the shortest and the longest distances from the plant to the dealer. The transportation cost for moving a Mustang from Flat Rock to Los Angeles is much higher than the transportation cost from Flat Rock to a Detroit suburb but the destination charge that the customer pays is the same for each of those cars. The fact that pickups and SUVs keep on getting bigger drives the destination charges higher, as the larger vehicles weigh more and require more space on rail cars or trucks. It should be obvious that a rail car can accommodate more Ford Escapes than F-250 crew cabs or Lincoln Navigators.

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Post ID: @1qia+1bPYGu1y

Before everyone gets up in a lather, this is just a cash grab by lawyers, nothing more. The same law firm, well known for filing class action lawsuits of all kinds against major corporations - its literally their business model, also filed a class action suit against GM. Their evidence? Brands like BMW, Merc, and others only raised Destination charges 20% over the same time period Ford & GM raised theirs over 40%.....news flash, the luxury import brands were much higher to begin with.

Name an auto manufacture that doesn't have a destination fee, and doesn't use it to make a little extra money? Heck, my F-150 was built in Dearborn and I used to live in Plymouth, so yeah I had to pay $995 to have it delivery to the dealer in Farmington Hills- what, was it driven there in a pristine brand new semi driven by a PHd butler wearing a formal suit and white gloves, and personal inspected the truck by tearing it down and putting it back together ?

This is either going to be a major item and force all auto manufactures to change how the price their products and sell them(including getting rid of the stupid MSRP -which would be the end of your friendly neighborhood dealer), or be a giant nothing burger. MY bet is on the later, else they would have sued a lot more than just two manufactures.....

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Post ID: @1uek+1bPYGu1y

You really thought it cost them $995? Wow.

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Post ID: @1apq+1bPYGu1y

@agv+1bPYGu1y "Not that much smarter if you can’t understand the concept of total cost of purchase"

I think you need to read the OP comment again or maybe it is you the one who can't understand the issue. Ford is being accused of deceiving (and overcharging) customers by hiding a profit under the guise of a fee.

A fee is generally a fixed price charged for an specific service. A service fee is supposedly to cover the administrative or processing costs. Allegedly, the profit is already in the price of the product.

Maybe with another example it will be easier to understand. Let's say you are doing legal paperwork with a lawyer. The lawyer will charge for his/her time (and you may negotiate this price), but also will add fees to cover other expenses where the lawyer is not getting a profit, like $35 for mailing you the legal paperwork, because the rate of mailing overnight up to a pound of paper is $35.

How would you feel if the lawyer charges $200 for mailing the paperwork only once? Obviously, the lawyer would be trying to take advantage of you. Yes, you could argue the fee, based on the public prices of mail carriers. When it comes to Ford, the customers have to trust that the fee amount is what truly costs to the company getting the car to the dealership, because there is no public price posted anywhere. Therefore, Ford is being accused of defrauding customers with a hidden profit under a fee.

Thanks

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Post ID: @1hsh+1bPYGu1y

Not that much smarter if you can’t understand the concept of total cost of purchase. “Gee, I never noticed this charge for some reason... even though it’s clearly listed on the screen and made my total cost $995 more”. It’s like floor mats... do you think they actually cost the company $350? Far too many lawyers in the USA and judges willing to hear frivolous lawsuits..... whatever.

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Post ID: @agv+1bPYGu1y

Ow, Jim. Your calculator comment hurts. Didn’t like getting caught with your hand in the customers pocket did you. We’re smarter than you think and won’t be back to Ford products anytime soon.

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Post ID: @zkh+1bPYGu1y

If you don’t like the final price, don’t buy it. Companies make money on every item added along the way. Use a calculator people. Unbelievable.

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Post ID: @tyx+1bPYGu1y

There is now also a $695 processing fee attached to purchasing or leasing a vehicle - I think it applies regardless of financing option. Vehicle Programs confirmed this and that it applies to A-Plan. I believe they find a way to work it in an all cash deal as well. Scam? I think so.

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Post ID: @nla+1bPYGu1y

Here is a real scam: paying Ford the $995 in destination charges if you are buying and picking up your brand new mustang from the Ford dealer in flat rock.

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Post ID: @qpl+1bPYGu1y

Can’t make money making SUV’s and Trucks so we have to fluff the Destination Charges. No wonder customers don’t like us. Continue to erode the trust of our customers and strength of the Ford brand.

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Post ID: @gfh+1bPYGu1y

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