"There's nothing illegal or intimidating here and even if there was, it's free speech."
How familiar are you with court cases that delve into the area of intimidation versus free speech?
If the company is paying people to coerce people via hostile and degrading language as well as using discriminatory statements, would the company face any potential legal risk? If no in your opinion, are you 100% sure? Have you considered potential for your individual liability?
"No lawsuit is going to be fruitful, you're just going to waste lots of money for nothing. "
How would you know? Why are you persisting in manipulating people into giving up their rights for legal redress? Why are you against people seeking legal avenues to deal with issues of basic human rights?
"then that's not intimidation"
How familiar are you with the many court cases that have dealt with threatening comments on "anonymous" message boards?