Nike has reached the point of corporate maturity. It's now an old guard firm. It has sold out to Wall Street which only cares for numbers. It can no longer be truly innovative because the company culture now only supports team players, not creative rebels and iconoclasts. Nike is now G.M. or G.E. - a company that makes products that sell in mass quantities but, lack excitement or freshness.
"Hey everybody! Check out our latest "innovation" - an existing 1980s era basketball shoe made with microsuede in a color that tested well with teen girls!!!"
An on point post by @ebdp+1dKRXgvt.