Troubles for Dearborn for 3Q.
U.S. Ford Motor Company Sales Down 27 Percent In Third Quarter 2021
Ford Motor Company sales decreased 27 percent to 400,843 units during the third quarter of 2021 in the United States. Sales fell at bothFoMoCo brands – Ford as well as Lincoln.
Brand & Model Sales
Ford sales decreased 26.8 percent to 383,805 units:
Ford Bronco sales totaled 9,403 units
Bronco is flowing to dealer lots with in-transit inventory up nearly 200 percent in September compared to August
Ford Bronco Sport sales totaled 20,690 units
Ford E-Series sales decreased 1.66 percent to 9,132 units
Ford EcoSport sales decreased 51.95 percent to 8,190 units
Ford Edge sales decreased 40.5 percent to 15,596 units
Ford Escape sales decreased 43.99 percent to 26,299 units
Ford Expedition sales decreased 13.95 percent to 16,696 units
Ford Explorer sales decreased 29 percent to 41,933 units
The retail sales were up 155 percent in September compared to August on improved availability
Ford F-Series sales decreased 22.04 percent to 172,799 units
F-Series continued to expand its lead as America’s best-selling truck for 2021
The nameplate maintained the same market share year-over-year, despite limited inventories due to the ongoing semiconductor shortage
Through September 2021, F-Series sales totaled 534,831 pickups on record turn rates, representing 120,442 more trucks than its second-place competitor, as Ford continues to work on filling new orders placed during the semiconductor chip shortage
F-150 Lightning reservations have now surpassed the 150,000 mark, with over 75 percent of these reservations coming from outside Ford
Ford Fusion sales decreased 99.23 percent to 225 units
The model was discontinued
Ford GT sales decreased 20 percent to 40 units
Ford Heavy Trucks sales increased 20.17 percent to 3,199 units
Ford Maverick sales totaled 506 units
The model recorded its first deliveries at the end of September
Ford Mustang sales decreased 34.19 percent to 9,115 units
Ford Mustang Mach-E sales totaled 5,880 units
Retail sales expanded 9.2 percent in September
With 18,855 units of the Mach-E sold through September, Mach-E ranks second in full electric SUV sales behind Tesla’s Model Y
Over-the-air modem activation rates for Mach-E are the highest in Ford’s portfolio at 97 percent
Ford Ranger sales decreased 49.44 percent to 14,335 units
Ford Transit sales decreased 30.35 percent to 27,086 units
Ford Transit Connect sales decreased 75.44 percent to 2,681 units