'IBM (NYSE: IBM) today announced the launch of its new integrated global platform, "Let's create," the company's most significant brand initiative in more than a decade.'
https://newsroom.ibm.com/2022-02-16-With-Lets-create,-IBM-Launches-Brand-Campaign-to-Accelerate-Innovation-with-Clients-and-Partners
I cringe for my former coworkers, especially those of you posting ads for this new "platform" on LinkedIn.
Let's ...
C onstant
RE source
A ctions
T owards
E mployees
A tale as old as time aka last 20 years, when things are really bad internally IBM spends millions on a new marketing campaign. It has and never will work for this dying company
WTF!
THINK.
I think therefore IBM.
We Make IT Happen.
Solutions for a small planet.
Computers help people help people.
Powerful. Secure. Enlighten your workload.
ThinkPad. Where do you do your best thinking?
Or may be this is the very reason Carla was let go?!
This is what happens when you don’t have a cmo
So someone came up with the most id--tic brand initiative in the history of marketing: Say, let's market what we create. Oh, we don't create anything? Then let's market "Let's create!" Absolutely fu----g brilliant. Anything to keep the customers excited. The IBM marketing employees, whatever they are called, are basically a bunch of fluffers.
Technically there is currently no CMO at IBM so...
how about 'The CMO came up with this id--tic idea' and since we paid a fortune to consultants and salaries we had to launch something - it was all we had
More like: "IBM blasts off powered by its latest Bag of Fartgas!" 😁
I saw a few people who used to work with me years ago posting this on LinkedIn, and it was so sad to see Old folks, or should i say dinobabies, forced to post this kind of sh-t.
sounds like Watson 2.0
This will make about as much difference as changing the curtains in the executive sweet, to quote a much wiser person than I.
Created by Communications team
He-l, the id--tic management team does not have any answers!!!
The problem is (and maybe what marketing is trying to brainwash into people's minds) that when people think of the word "create" and "creativity" .. IBM is not anywhere remotely associated with those words. IBM squashes creativity in its employees, and therefore hasn't been able to do anything creative in decades - they just imitate the market leaders once the level of hype reaches upper management. Or buy some creative company and smother it to death.
"Let’s create more managers and fire all non-management staff. We can do it folks. we are IBM "
Why stop there, they can follow the EEOC playbook next with;
Hiring Initiative to Reimagine Equity (HIRE)
This will go nowhere as usual.
Let’s create more managers and fire all non-management staff. We can do it folks. we are IBM
Marketing - like every other company does.
Way cool, IBM! Do you think this initiative will reach the great heights of Smarter Planet or IBM Watson?!!?
So it's time to stop THINKing and start creating, without thinking though of course. . .
Let's run a 4 minute mile!
Let's cure cancer with that thing that won on that quiz show Jeopardy.
Let's create.
These are all awesome ideas.
Let’s create a smoke and mirrors show. We are IBM- I’ve been mugged