Thread regarding Ford layoffs

Built to PARK, 53,000 vehicles parked waiting for chips.

Genius move (or not). Will we need incentives to move these parking lot queens.

The semiconductor chip shortage has plagued automotive production for over two years now, leading to billions in lost sales for automakers, record low inventory levels, and record-high new vehicle prices. While most every model has been affected by this shortage, along with other supply chain constraints, the 2022 Ford Explorer, 2022 Ford Super Duty, and 2022 Ford F-150 were specifically mentioned by CFO John Lawler as vehicles that are having a big impact on the automaker’s bottom line.

“They’re primarily our more profitable vehicles, and it’s primarily F-Series and Explorer,” Lawler said while speaking on Ford’s Q1 earnings call. “So there’s definitely an opportunity there that will start to roll through the bottom line once we start shipping those out.”

Currently, Ford has around 53,000 vehicles that are awaiting chips, which is a significant number by any measure. Regardless, it has also been removing non-critical features from several of its models in an effort to ship them to customers more quickly. The 2022 Ford Explorer, for example, recently ditched its multicontour seat option, second-row climate controls, and second-row center floor console, while the crossover also gained an auto stop/start removal option as well.

The Ford F-150 isn’t immune to these deletions either, as the popular pickup recently lost its Max Recline Seats option for the 2022 model year, along with gaining Active Park Assist 2.0 and auto stop/start removal options, as Ford Authority previously reported. This trend doesn’t appear likely to end anytime soon, either. Meanwhile, opinions remain mixed on when the chip shortage might improve, though most new car buyers and the U.S. Department of Commerce expect it to continue through 2022, while Ford CEO Jim Farley believes that it will endure into next year.

We’ll have more on the impact of the chip shortage soon, so be sure and subscribe to Ford Authority for more Ford Explorer news, Ford F-Series news, Ford F-150 news, and non-stop Ford news coverage.

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Post ID: @OP+1gBm3ifw

9 replies (most recent on top)

There are new Bronco's sitting all over the west side. You'd think it would be profitable for the company to get them into customers hands ASAP. But that ain't happening anytime soon.

Doesn't leadership realize that these sitting vehicles are not collecting data for us to sell for profit? Or then again, maybe they are collecting data. Is ambient temperature and where a vehicle is sitting parked data worth anything? We've got tons of it!

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Post ID: @hal+1gBm3ifw

If anyone wants to see all the parked vehicles, they are located all around Dearborn. The parking lots at Ford Rd and Southfield around the Blue Lagoon, Dark Vader and the Washer and Dryer Buildings are packed solid. Also, last time I was at the Rouge, we were starting to fill up those lots too!

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Post ID: @sxv+1gBm3ifw

Because Tesla treats suppliers as partners and understands that there has to be mutual value in the relationship. Paying a fair price puts you on top of the list for production so you don't have to "park and hold" thousands of vehicles.

Unlike the Ford Purchasing team that has alienated the supply base with on demand cost reductions, warranty cost allocations, and slow rolling material price adjustments. No wonder the supply base prefers to work with ANYBODY before Ford. Note that this culture has been the catalyst for HTT's rise.

Shameful.

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Post ID: @pkg+1gBm3ifw

@axx
That would be because Tesla has a real CEO in Elon Musk.
We have a Marketing guy wannabe CEO who can only send out press releases about what he is going to do five years from now, and hope people forget by then.

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Post ID: @imq+1gBm3ifw

Why do we not hear Tesla crying about chips? EV’s require so many more chips per vehicle and they are not parking vehicles or missing targets. Just sayin’

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Post ID: @axx+1gBm3ifw

Intel CEO Sees Chip Shortage Lasting Into 2024

Intel CEO:Mr. Gelsinger said the global chip shortage he had previously forecast would stretch into 2023 is now likely to last even longer as chip-makers struggle to buy enough manufacturing equipment and to boost production to meet demand.

“We believe the shortage will last into 2024 now,” he said. “In part, that’s a supply statement because we have seen that equipment shortages are really impinging the ability of the industry overall to ramp supply at the pace we earlier thought.”

The article does go on to say :

Mr. Gelsinger said, however, that those challenges wouldn’t derail the manufacturing expansion he is spearheading, which includes major new factories in the U.S. and Europe over coming years.

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Post ID: @pid+1gBm3ifw

"the U.S. Department of Commerce expect it to continue through 2022, while Ford CEO Jim Farley believes that it will endure into next year."

Technically, both are right. The chip shortage will be gone for most car manufacturers this year, as they adapt to use higher tech wafers. Except Ford, of course, which will continue to suffer for another year, since as per JF, "we don't have that kind of talent" to negotiate better deals, nor to utilize higher tech wafers, and definitively, we don't have the talent in upper management, as we going all EV, which use 10 times more chips than ICE.

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Post ID: @dcb+1gBm3ifw

Stop it with worrying that sales decline is a detriment to the company. If you have paid any attention to company leadership, you would know that our profits are now going to be coming from connected data factories and software.

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Post ID: @pth+1gBm3ifw

One reason the F150 was no longer the best selling vehicle in April, BEAT BY BOTH STELLANTIS AND TOYOTA. Ford is failing even faster than I thought Farley could make it happen. Losing market share across the board, and 20,000 Lightning and 15,000 MachE sales will not save us.

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Post ID: @kfb+1gBm3ifw

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