Certainly a company should not ignore the opportunities that come along, but it should never lose focus on its core business. Does anyone other than me think this is exactly what is happening here?
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Nobody knows what their core business is/was. I know what the marketing team says and I know what the management crows about but what service or product is actually core? Businesses that claim their core is their brain trust are in trouble if they lack an actual product. The management had this notion that O&G companies would hand over their exploration efforts and it never happened. They got top heavy with projects scattered around the globe. They sold off their real product companies to the Chinese and then ran out of other peoples money.
Throwing so much effort and cash into a diversity and inclusion initiative at a company where pretty much every office you walk past is someone from a different country and culture was a spectacular waste!
The long-time problem with Ion is that when Usher came in he brought a number of SVPs, VPs and Directors into the company. Many of them wanted to create their own business units and revenue streams to ensure their future place in the C-suite. All of these "initiatives" derailed Ion from its core business and its core customers, and then many of these initiatives failed. End result, almost 8 years of zero revenue.
Little late for that. The company is just a few weeks away from being sold off in small pieces.
Yes - the management.