From https://www.motor1.com/news/146352/reasons-mark-fields-left-ford/
"You won't hear us talking, at least a lot, about emerging vs. core," Bill Ford said. "This is one Ford Motor Co. We don't want one group to feel like they're the cool group and the other group is the left-out group. I think it's really important that we're seen by our employees and the public as 'This is the Blue Oval, this is how we're moving forward as a company,' and not as several companies."