https://www.linkedin.com/pulse/where-do-good-ideas-come-from-fueling-innovation-engine-chintan-mehta/
"The best “sparks” are generated through organic cross-functional networks with continuous feedback, along with the added benefit of being able to tinker with our “own” algorithms and designs using real world data at scale. Hackathons, Ideathons, Human-Centered Design sessions, Bug Bashing, and Build Your Own Ideas are a mainstay for us to keep things fresh and keep the innovation momentum. We believe that giving our talented employees an opportunity to stretch and ideate is the ultimate retention mechanism."