Go look on Nike’s IG. What is the strategy here? It’s literally nothing but androgynous looking women. That’s not who buys product. I’m at a loss at this point.
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@ reuz This is a business, not your sandbox to push your creepy ideas. Nike is destroying its business by falling into the shiny object fallacy. There’s a reason so much product is sitting on shelves, and it’s not supply chain issues. Enjoy watching your RSUs and ESPP purchase values go down the gutter.
You all are sounding queerphobic as he-l. Maybe stop being so terfy and closed minded and realize inclusion matters to those that aren’t literally catered to every moment of every day (cis gendered folks). Even if the Instagram marketing is only to appear inclusive for the sake of selling merchandise to gen z/millennials- the visibility still matters to people that are typically marginalized in this world. You are no victim.
They’ve thrown the female athlete completely under the bus. The woke company mind you…..they have never fought for the woman athlete, it’s s-xism as usual, things have never changed.
You can thank leaders like MM and SM for this. Nike is just surviving off of its history. If Nike was launched as a new entity with this same approach, it would be bankrupt within 5 years.
Did you just assume their gender?
Remember… Nike isn’t about athletes* anymore… it’s all about woke minority populations and wants to solve the world’s social problems (from the whitest city in America),