It’s fascinating to watch how the definition of “raising the bar” has evolved.
In this open letter, Verizon’s Consumer CEO outlines a vision of seamless onboarding, 24/7 rep access, AI assistants, and “Customer Champions.” On paper, it reads like a customer service utopia. In practice, those of us on the ground—or recently off it—know this isn’t a new standard. It’s a new script.
Behind the scenes, we’ve witnessed:
• Entire support centers consolidated or offshored
• Experienced reps replaced with lower-cost labor or chatbots
• Real-time handoffs becoming callback queues
• Retail teams stretched thinner with fewer resources
“Customer Champions” sound great, but when workforce reductions and cost-per-call metrics dictate the frontline reality, loyalty becomes just another KPI.
Yes, support is getting “faster, easier, smarter”—but for whom? For finance, maybe. For customers and remaining staff, it’s a different story.
We’re not against innovation. But let’s not confuse transformation with erosion. The bar isn’t being raised—it’s being rebranded.