Do RIFs impact social change?
https://www.adweek.com/social-marketing/verizon-taps-eli-manning-to-quarterback-social-campaign-backing-welcome-unlimited-plan/
The wireless carrier is giving away 20 pairs of tickets to the next three Super Bowls.
Social marketing is a concept used to influence, plan and effect social change through various advertising approaches, often using provoking methods different from commercial marketing. It can raise awareness for public health, environment, safety, community and social-related topics and influence public opinion, tolerance or behavior.