IMHO, our biggest problem is a lack of ownership of failures. Without accountability we are doomed to fail again and again.
Farley claimed he would fix the warranty issues. He has been here since 2007 and the problem use worse, not better. He has also presided over declining market share. When will the Ford family say enough is enough?
Then we have FLV and Ford Next spending billions of dollars chasing unicorns with zero profits to show for it. Announcing Canopy a year and a half before it is supposedly going to be available is desperation to make it look like they have something. There are already competitors in this space with products available today, Ford will not be competitive. When will Farley or the Ford family admit this is going nowhere and pull the plug?
Ford was in business over 100 years as a vehicle manufacturer, and we are still nothing Moore than a vehicle manufacturer. The sooner we get our affairs in order and our focus on producing quality vehicles that customers want and can afford to buy, the longer we will stay in business.