I just read the following in an article about Meta (Facebook). Seems that it could just as easily be describing Nike’s business strategy over the past years (oh and don’t forget to mention the woke virtue signaling and aggressive affirmative action too).
“During bo-m times, it’s easy to make big, ambitious investments in what’s coming next. But when economic conditions turn, it’s just as easy to turn the other way: cut back on your ambitions, stick to what’s safest and most profitable today, and squeeze as much as you can from it,” wrote Bosworth.
The executive argued that there are “disastrous consequences for this kind of short-term thinking,” saying it results in “hollowed out companies that gave up on innovating long ago, content to just turn the crank on an existing business until it stops working.”