I saw posts saying Macy’s and Bloomingdale’s picked a small set of test stores to open on Easter Sunday this year. A few mall sites actually showed it too, like Macy’s at Tysons Corner Center and both Macy’s and Bloomingdale’s at Westfield Century City being open that day. I get why they’d test this in high-traffic areas, but it still feels like a line moving in the wrong direction.
Belk has a history of following bigger retailers’ playbooks, so I’m worried this kind of “holiday creep” could spread. I really hope this stays limited and doesn’t become the new normal.