UC Berkeley's athletic department eliminated about 20 positions. These cuts impacted marketing, communications, and creative services. The department is reorganizing due to widespread college sports changes. Affected staff can apply for new roles in "Strawberry Creek Studios." This restructuring aims for revenue growth and authentic storytelling.
Berkeley, California
https://www.sfchronicle.com/sports/college/article/cal-athletics-lays-20-employees-amid-22204022.php