SAP strategy is what it has always been: wall off the garden and force the installed base to adopt mediocre software products.
This strategy will fail massively with AI.
- it is now very easy to get data into snowflake and databricks, there is already massive demand for people who understand the semantics of SAP S4 data.
- Using AI is so ludicrously complicated it is essentially a joke, you literally need 4-5 extra BTP licenses just to activate the tools, the plumbing alone requires a mini project of several weeks
- Even if you go through this painful exercise you literally get nothing that you could not have gotten (even for free) outside of the SAP universe and most of these products are much superior to the SAP tools
- SAP has no control over the LLM models
the only moat for SAP is writing back into the S4. This is the last defense, every other wall has been breached already