Zero cred in culture presently.
Pathetic that we have zero heat. Look at Nike.com for 10 seconds and it’s all retro garbage.
6 replies (most recent on top)
Dead is correct. Nothing came from Olympics, Super Bowl, World Cup.
Depressing assortment
Brand has no motion, brand marketin is full of clueless libs who never left portland in their lives
EH isnt thinking forward, he is trying to replicate an era gone by.
Product design and innovation is too slow to stay relevant in this industry unless you are leading it, which Nike isnt.
Leadership induced hunger games and backstabbing has ki-led any risktaking behaviour, you open nike.com and you see safe bets all around the assortment. Plain, colorless, black, baggy and has no motion with current street or sport culture.
LEGO is doing more for world cup than Nike and that should reveal something.
dead brand
Well duh! When you lay off the people that helped build the culture and community, what did you expect? I'm sure AI and ITC are going to have a bunch of wonderful ideas for us to be relevant again.
@a6 AI should replace EH.
@OP Good thing about being super big like Nike. You can scale and use its size to achieve leverage that small companies can't.
Bad thing about being too big will be unable to move fast, be nimble and more contact with reality. This is the purgatory where Nike is stuck now!!
Po-p product nobody cares anymore I think AI replaced designers in 2022