The Truist Championship did one thing for sure; it took money from raises, bonuses, and promotions. That is it. The rest is speculative and ignores the terrible work the executive leadership has done since the merger that undermines all of the claims.
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BillyBob is a total clown. Nothing he says should be believed or followed. Doing the opposite of whatever he thinks is a good idea is the best course of action.
"“potentially”"
hmmm -- sounds speculative to me!
"It’s important that the logo looks great next to a fairway"
If that was important they would not have the current logo that looks like the Cologuard logo and not some legitimate bank logo. The millions we paid for that name and logo is blasphemous and worthy of firing the entire marketing department.
@ar well put. 100% right. We didn’t get our “discretionary match” for 2025. “Well, we have to pay for that golf tournament so we can strut around how purpose driven we are and cover the cost of (another) MLB sponsorship.”
And Bill was hilarious claiming it brought us more business and “potentially” gave us more exposure. We all love watching them just to laugh at him.
Look away from the Wizard of Truist! Golf! Sports! Branding! All is well in the emerald tower of Charlotte.
Probably just me, but I’m having a hard time getting fully inspired by an eight-year, $200M+ golf tournament sponsorship — plus the other millions in T&E, hospitality, executive travel, and premium client experiences — while teammates are being asked to celebrate “The Truist Way” with reduced 401(k) contributions, health care credits that keep shrinking, and salary adjustments that somehow can’t keep pace with inflation.
I understand brand investment matters. I really do. It’s important that the logo looks great next to a fairway, that the hospitality suites are properly stocked, and that clients get a premium experience somewhere between the 9th green and the seafood tower.
Meanwhile, teammates are apparently expected to fund their own version of “premium experience” by absorbing higher grocery bills, higher health care costs, and retirement contributions that are trending in the wrong direction.
Maybe the next engagement survey can ask: “On a scale of 1 to 10, how inspired are you by brand exposure when your cost-of-living adjustment came in over par?”
At some point, “investing in the brand” should probably include investing in the people expected to represent it every day. Until then, maybe the new tagline should be: The Truist Way: Trust us, there’s no money for that.
@aa I have run three business and own part of another. I have multiple degrees in business related fields. I know more than you will ever know in your lifetime about business.
Absolutely absurd correlation to make and you have zero clue how business works.