what you all think?
9 replies (most recent on top)
What do I think? "At the heart of it" Honeyhe*l is corrupt. Totally incompetent leadership, employees that will lie to save themselves and stab people in the back, totally antiquated machinery and systems. That's "the heart of it".
Disastrous leadership is........at the heart of it!
"Yesterday's technology, delivered tomorrow"
Other candidates
—. Better later than never
—. There’s your problem
—. can’t pay more
The other option was go with the most recognizable phrase to Honeywell customers and installers .. “There’s your problem”
… it was already trade marked.
"At the Heart of It" sounds like a Whitney Houston tune
don't waste your time, just ignore it, it means sh..., give it a year or so and they will change...so the best way ignore
These technologies are pretty gnarly - I especially liked the "at the heart of" and then having sort of like a wheel of options to select from.
A fair analysis here: First, Honeywell’s actual equity story is the shift from automation to autonomy and the “intersections” idea, and the tagline encodes none of it. It retreats to generic emotion at the very instant the market wants proof of technological leadership!
Has no verb, is prepositional fragment, and names no benefit. “It” is a pronoun with no antecedent, the emptiest word doing the heaviest lifting in the line. And most importantly, it carries no ownable stake, because centrality is a claim any incumbent can make. Emerson, Siemens, Schneider — they could each say they sit at the heart of industrial operations as well.
At the heart of it, there’s a rotten core
Love it. It's much better than future shapers.