Not surprised.
https://www.cnbc.com/search/?query=ford%20motor%20company%20ev%20loss&qsearchterm=ford%20motor%20company%20ev%20loss
19 replies (most recent on top)
Why won't they report by region, will they try to hide the loss of their biggest market?
@2bjbp
The losses are as transitory as the 6% - 8% inflation which in 2021-22 was described as transitory by the Biden administration
Three major factors simultaneously need attention
- quality, warranty cost
- major product breakthrough (two or three new EV hits) are desperately needed
- significant portion of Ford blue experienced ICE engineers have retired or been cut. This is where current and future profits come from. Germany has put the brakes on EV mandates in EU and possibly the same could happen here. Your ICE lineup will quickly become vital.
Besides that… is Ford gettting the anticipated revenue for data? I remember the phrase ‘data is the new oil for revenue’
Transitory my azzzzz…looks like ford will be bought by vw..with that attitude…EV is a loser. U gonna scale the business…when 2150?
With all do respect,
In case all the financial experts on this site didn't already know, the posted losses (red) are simply transitory and will sooner than later transit to gains (black). Simple economics really. Transitory losses are to be expected with cutting edge technological advancements as we are seeing first hand with F transition to EV.
@1xqm weee, Ford put Alexandra on the Rivian Board, from which she was quickly asked to remove her self, but then she was immediately added to the Ford Board. Qualified for neither.
Pheasants in model e? Who knew!!
Here's another:
https://www.marketwatch.com/amp/story/refounded-ford-announces-changes-in-financial-reporting-reiterates-margin-targets-10d7318f
They want an 8% margin on model e by 2026?
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
That means - no bonus for the pheasants working in model-e.
Ford did invest money in EV… that investment was called Rivian.
The results of that investment are underwhelming.
Ford did invest in Argo, VW (partnership) Blackberry, google (connected vehicle), ADT ( canopy)
Here’s hoping recent investments with LGES SK and Loc on the southern US battery projects succeed. Similarly the Chinese battery tech partnership in the Marshall michigan plant. Ford needs some home runs here soon.
Mr. Farley is going to race Mark Zuckerberg both driving their favorite EV’s in Metaverse.
What is the % of startups fail?
You must realize that a start-up type company has to invest significantly upfront to set up to be successful for the future. Meaning, Model e requires funding to get it off the ground and running.
This plan will obviously pay off big when the next-gen Model e products are available to our customers. With the advantageous connected-data enabled software, services, and subscriptions, these will bring incredible revenue to the table.
Ford leadership is taking the company in this direction with the total company transformation, why would you not support it? Do you know something that the highest leadership levels in the company do not know?
Is model e going to be laying off since they have negative financials? Also why didn’t ford just take their ev money and invest it some kind of sound investment instead of taking a risk on EVs makes no sense. How much gvnt money did they get for pushing EVs?…does anyone remember when they first push stared back in 05? 20 yrs later PHEV, HEVs are a bust. EVs will be next. When 777 airplanes go electric then I will believe. Until then they are money losing toys and WPA gvnt jobs program.
Losses mount but we are "on track" to meet our goals. Another "jumbo shrimp" comment from our gaslighting leadership.
Ford Motor Co (F.N) expects its electric vehicle business unit to lose $3 billion this year, but remains on track to achieve a pretax margin of 8% by late 2026, the company said.
The projected loss was revealed ahead of a mid-morning briefing for investors and analysts on Thursday to discuss details of the automaker’s new financial reporting format.
Starting with first-quarter results, which will be announced on May 2, Ford will begin reporting by business unit for Model e (electric vehicles), Blue (combustion vehicles) and Pro (commercial vehicles and services).
Ford projects Model e’s cumulative three-year loss from 2021-2023 at $6 billion, including a pro-forma loss last year of $2.1 billion, but expects the unit to be profitable on a pretax basis before the end of 2026.
Chief Financial Officer John Lawler said Ford no longer will break out financial results by region, only by business unit, because “that’s how we’re running the company now.”
He said Ford will provide quarterly and annual sales and market share for the company’s top five global markets, but no longer will report by region.
Last year, Ford had a pretax loss of $600 million in China, broke even in Europe and posted a modest $400 million profit in South America, with most of its earnings before interest and taxes - $9.2 billion - coming from North America.
The company expects its Ford Pro commercial vehicle business to nearly double pretax profit this year to $6 billion, while the traditional Ford Blue business should see a modest increase to $7 billion.
Lawler reaffirmed the company’s target of a 10% adjusted EBIT margin by late 2026.
He said the automaker will have the global capacity to build 600,000 electric vehicles by the end of 2023 and 2 million by late 2026 - “and we intend to fully use that capacity.”
Ann Arbor housing prices wiil be crashing soon when the huge layoffs are announced.
That only says the plan for how-to-manipulate the book is completed.
Lawler knows the truth - EVs will NOT deliver profits for many many many years, Farley the Fool and his band of clowns continue to bleed the company of billions of dollars without a roadmap to restore profit. Confidence and trust in the brand is going down the toilet, we're loosing market share of trucks to GM, and Next continues to talk nonsense and nothing to show. Shareholders and investors have made it clear, Farley must be terminated immediately. Ford has sold off its shares of Rivian and will layoff/ terminate ALOT more employees to cover losses of EV dev. This is the failure of incompetent leadership and equally incompetent BoD ( investors have questioned Alexandra Ford's position on the BoD as she has no experience or qualifications ). Pathetic how other OEMs reap profits while Farley throws childish temper tantrums.
Anyone with half a brain could have predicted this. He-l ford are you not listening to your engineers??? Bill lay off the sauce for awhile.
Ford EV profit engine is like “jumbo shrimp”
Silly acronym and very costly.