The Bronco is absolute junk. How many recalls now?? Some Owners said their engines have to be replaced in their Bronco.
Where I live, the Ford Dealers lots are filling up fast with new trucks and cars just sitting and not selling. Because they all have $10-15k Dealer mark-up stickers on the front windshield.
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Some people on this post forget how the free market works. If demand is high and resources are scarce then the seller can ask a higher price. I am not sure if this is the case with the Bronco, hearing that buyers are being told what models or content they can or cannot order/have on on a weekly basis. I would place the blame on the company for not being able to forecast demand of both complete vehicles and options. Many buyers are walking away from their purchases because they cannot get the vehicle or options they want and if these units sit on the lots then the prices should come down. It will be interesting to hear how successful the line up-speed the company announced for EVC, MAP, HAP. How will this work if you still have part bottlenecks?
Once the vehicle is sold to the dealer, it's their asset and they are free to do with it as they choose.....including $10k markups over MSRP. Remember dealers are independent business, otherwise FOMOCO would be liable any time a dealer employee does something illegal.
Eh even if the dealer monopoly was broken, manufacturers with hot models would do the same thing - raise prices. Look what Ford has done with Mach E and 150 Lighting….those markups are just to recover raw material cost - no fu----g way.
No, the only way to curb this would be a thee prong strategy:
- don’t be in such a dammed rush to always get the latest greatest. 2) new models that have sketchy quality need to be called out early and often, and people with those models need to start class action lawsuits against the manufacturers early and often 3)same thing with dealers - start class action lawsuits against them for not standing behind the products and not working on behalf of the customers against the manufacturers.
Only way to keep this in check is to hit them where it hurts the most - their pocketbooks.
@1fc, I'd agree with you if it weren't for the legally mandated separation of OEM & retail dealers in various states, including here in Michigan. The situation is that the dealerships purchase the vehicles wholesale, IE at the price the OEM sets, and then mark them up for providing the services of:
- enabling consumers to see the vehicles in person and test drive them
- assisting with/providing financing
- accepting trade-ins (IE simplifies getting rid of your old vehicle)
- negotiating price at a per sale level to discover fair market pricing
- warranty repairs
Dealerships are just "flippers" with additional services, and you can count on them to raise prices well above MSRP as soon as it's obvious a model is popular and can command a higher price.
You may recall that the Legend has made comments about wanting to sell direct to consumers ala the Tesla model. If the legal hurdles can be addressed this would enable Ford to quickly adjust prices based on sales volume/demand, as well as directly compete with dealerships (IE undercut them in order to capture the lion's share of profits) and direct all buyers to Ford Credit. The dealers (mind you not that I have much sympathy for them) get screwed over by being stuck with being the contact point for warranty work and shoppers kicking the tires before settling on a particular model.
Consumers don't distinguish between manufacturer and dealership so both of them suffer reputational damage from what the other side does. Ford Motor gets blamed for all the shady practices of "stealerships" while the dealers get the blame for the poor quality products being made for far too long now. It's marriage made in he-l where both sides deserve the other.
Do people forget the S stands for Suggested? OEMs don’t dictate prices, and when sales are down, dealers mark down prices. If dealer’s don’t add markup for popular models, flippers buy them for quick profit.
I know this is unpopular for customers, but I wonder why vehicle prices aren’t adjusted for demand. At least that way, the OEMs can make more, instead of flippers or dealers. Go ahead, downvote this.
They screwed them self's I have no pity for those asssshats. Ford should have moved to stop that practice two years ago! They will have to put large rebates on the vehicles very soon just to move them even though Ford had good sales figures in February