Thread regarding Ford layoffs

Mach-E missing the mark?

Two price reductions and incentive financing and still few buyers. Cars.com has 2700+ Mach-E’s that were customer ordered but not delivered

The $700 million EV loss is starting to make sense now.

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Post ID: @OP+1mrqwqdQ

7 replies (most recent on top)

@1imn, in convinced you're the same troll who may or not be PR. Either way, it sounds like you're brand new to the industry. Price wars have only just begun, and will get intense as the market gets flooded with expensive EVs the majority is reluctant to commit to.

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Post ID: @1qtb+1mrqwqdQ

Mach E is not a full Model e developed offering. The new Model e vehicles will not suffer the need to regularly reduce the price to entice customers. Thats why so much effort by leadership and resources are behind Model e right now (to develop the data based features, apps, etc) that will generate customers interest.

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Post ID: @1imn+1mrqwqdQ

Exactly one year after purchasing the electric Mustang Mach-E, I'd like to share my thoughts, pros and cons of driving an all electric car.

Pros:

  1. Driving is like nothing I've experienced! The acceleration and power is so smooth and luxurious. What a ride!
  2. Don't have to buy gas.
  3. Low maintenance!!! No oil changes! Fewer moving parts equals less parts breaking down.
  4. City driving is amazing! The car battery excels in slow, stop and go conditions.

Cons:

  1. Winter driving is very stressful. The battery drains very quickly in the cold. Heating your cabin in extremely cold temperatures is sometimes impossible! At minus 35 degrees Celsius, your windshield will freeze over as NO HEAT will be provided! That's right...only cold air in very cold climate!
  2. Charging your car takes much longer in the winter. Traveling to Ottawa once, it took 90 minutes to charge my car from 20% to 80% at a level 3 Charging spot.
  3. The anger and frustration when you pull up to a fast charger off the highway and it is "out of order" is out of this world! It happens too often!
  4. Everywhere you travel to, extensive careful planning is needed because fast chargers (level 3) are not easy to find in working order.
  5. Highway driving drains your battery very fast at speeds greater than 100kms per hour.

In Summary:

  1. My Mustang Mach-E is not a practical car for my job. I put 30,000kms in one year. If we have a colder Winter next year I'll be miserable!
  2. The infrastructure is a joke for non- tesla cars. I cannot imagine doubling the electric cars on the road with the current available fast chargers. The wait lines and times to charge will increase arrival times on long trips by many hours!
  3. Electric cars are not very efficient on the highway if you like to drive fast.

In my opinion, a plug-in Hybrid (PHEV) car would be ideal. PHEV cars can drive electric in the city, saving you on gas. Then choose gas to drive efficiently on the highway. Win-win!

I sold my Mustang Mach-E and I am on a waiting list to buy a PHEV. It was a fun ride while it lasted but very impractical for my line of work. Our cold Quebec winters and the very poor infrastructure adds to my obvious decision.

Our governments want to put a holt on the production of internal combustion engines by 2035. Good luck with that! The current infrastructure is a joke. I do not have any faith it can be improved to meet the future demand.

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Post ID: @1cxi+1mrqwqdQ

Consider the market effect of the govt rebate.

Without the rebate, ala ‘free market, …….
Imagine if the OEM had to further lower the price by $7k to entice the consumer to make the purchase.

How much larger would the Ford-E loss be if Ford had to lower the price by an amount equal to the govt rebate, or issue it’s own rebate.

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Post ID: @ykt+1mrqwqdQ

I guess as long as the government keeps giving us money to build them...

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Post ID: @ocf+1mrqwqdQ

"It is easier to fool someone than it is to convince them they have been fooled."

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Post ID: @gkf+1mrqwqdQ

We lose money on every EV we sell, but plan to make it up with volume 🤣🤣🤣

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Post ID: @rot+1mrqwqdQ

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