Are there any audiophiles in the house?
Audio-Technica is a Japanese company that makes some of the best audio equipment in the world. Microphones, headphones, turntables, magnetic cartridges, you name it. They've been around since 1962.
In the 1980s, the AT core business was based on turntables and magnetic cartridges for turntables...all analog stuff. But by that time, CDs and digital music were growing and threatening their core business of analog devices. So...they solicited suggestions from employees.
It turned out that one of those ideas was for automated sushi machines. They started in the 1980s with an appliance that made nigiri for home kitchens. They moved on from nigiri to other kinds of sushi, and from home kitchens to commercial and industrial applications. Audio-Technica is now one of the world's biggest makers of sushi machines, marketing their stuff under the "AUTEC" brand.
Oh...and they still make lots of audio gear. Headphones, microphones, turntable cartridges, etc...all still made today.
IBM could learn a thing or two from that company.