Not surprised. I saw an invoice for a Lightning at $88,000. Who can afford to pay that amount?
https://fordauthority.com/2023/06/ford-f-150-lightning-price-jumps-force-order-holders-to-bail/
2 replies (most recent on top)
I ordered a lightning myself. I was about number 38K on the list. I waited two years only to have the price increase 3 times or so. To make it worse, the last time they increased the price, the very next day I got a message that it was time to put in my order? No thanks --- I cancelled mine. The proper thing to do would have been to honor the original deal. Sometimes keeping your word is expensive. (I know technically, they could increase the price, blah blah blah). The message was very clear to me. Treat the customers like family, onless it cost you money.
Should have called the truck a Ford Laughing ‘cause that’s what the public is doing with our EV’s.
Rushed to market, underperforming, quality issues, and unaffordable.
Competition will eat our lunch this year as we cost reduce our way to success.