Security Sales will continue its path to negative growth. Several reasons for this. Here are a few.
GSSO top leadership is out of touch with reality. The next disastrous decision is coming in FY24 when they “rebalance” again and tell everyone to sell everything. No more specialists / no more experts. Everyone needs to know everything. UNREALISTIC and short-sighted. The competition is going to continue to grow double digits as they have a better sales model. This single decision will lead to even a bigger disastrous negative growth number. More talented people are going to leave to the competition. Even at that, layoffs will still be needed due to the accelerated decline of the business due to this decision.
The reliance on AMs / SAs and the direct side leadership to actually sell other technologies other than routers and switches is a disaster and has led the architectures to decline. The direct side and leadership think they know how to sell Data Center, Collaboration, and Security. The numbers show otherwise.
Technology after technology they sc--w it up. Look at Data Center and Collaboration and the downward spiral they have been on. Security is on the same path. Our AMs / SAs and direct side leadership to include AVPs are no match against the niche security competitor AMs / SEs and leadership. The niche competitors destroy the AMs / SEs and Cisco sales and engineering leadership. They never even get a chance to position the architectures.