Thread regarding Ford layoffs

New guy, Ford Integrated Services and Ford Next

I hope it is telling that in this paragraph listing his responsibilities at Ford, Ford Next is listed last, almost as an afterthought. Could this be the beginning of the end of eating $3 Billion per year with zero accomplishments to show? Let’s hope that $3 billion finds it back into our bonus calculations!

PETER STERN
President, Ford Integrated Services

Peter Stern came to Ford in August 2023 to be president of the newly formed Ford Integrated Services. Stern and his team are responsible for building out the business tied to Ford’s BlueCruise hands-free highway driving system and productivity and safety/security services, including those from the Ford Pro Intelligence business; imagining and delivering exciting new high-value services; and leading services marketing, out-of-vehicle customer experiences and Ford Next.

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Post ID: @OP+1ocYmX9X

11 replies (most recent on top)

@3jvt+1ocYmX9X microsoft is IN the software business and it kept being late to the new tech: windows phone anyone? we even had to ditch MS for Sync it was so bad. remember how they were caught flat footed when the www came online? how did google, a little internet directory company, get as huge as microsoft? MS could have had the whole market in mobile but the messed it up. legacy companies = real trouble with innovation. see also: IBM. now when you want cross over from manufacturing legacy to software innovation? good luck on that bet. it's not the lack of smart people, its the whole legacy culture, management, policies, etc, that drag everything down.

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Post ID: @4zis+1ocYmX9X

@4goi+1ocYmX9X That is not really the equivalent of Ford Next. About 10 years ago GM made a strategic decision to have 4 IT centers Austin, Atlanta (Roswell), Warren and Arizona. This allowed them to more easily recruit tech workers (you could work at any data center) and also allowed them to have resilient nationally dispersed data centers that back each other up.
A lot of Michigan based older workers chose to relocate to AZ years ago since GM allowed them to work from any of the 4 locations. The AZ center is being shuttered but the other 3 centers remain. Some AZ employees, predominately younger employees were shifted to WFH but report to Austin management.

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Post ID: @4lhe+1ocYmX9X

@4goi your post made me look up Greenfield Labs in Palo Alto. There website shows that there is zero value in keeping that office open, it doesn’t even mention Ford Next or Canopy…just a waste of space. Like the train Station and the nearby church Ford just paid $1.5 million to buy.

https://corporate.ford.com/operations/locations/silicon-valley.html

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Post ID: @4skt+1ocYmX9X

According to the Freep, GM is closing down their equivalent of Ford Next, but then Mary Barra is smarter than Bill Ford and Farley added together:

GM will close IT center, cut 940 jobs
Spokesman says, 'We're keeping the other 3' - including 1 in Warren
Jamie L. LaReau
Detroit Free Press USA TODAY NETWORK
General Motors is cutting 940 salaried jobs as it closes its Arizona IT Innovation Center at the end of October.
The news comes almost a week after the automaker said it gave notice to about 200 engineers elsewhere that their positions were being eliminated.
On Wednesday, GM notified the 1,029 nonunion employees at the Arizona IT Innovation Center of the decision to cut most of the jobs there, followed by a companywide email, which was obtained by the Detroit Free Press.
“Today we announced the difficult decision to cease IDT (information and digital technology) operations at the Arizona IT Innovation Center at the end of October. This decision was not an easy one, but it will help to optimize our innovation center footprint and gain the efficiencies and effectiveness we need to have to continue to support the company,” wrote Stacy Lynett, GM's vice president of Information and Digital Technology.
Lynett wrote that all information and digital technology jobs are being eliminated at the center to streamline operations so that GM can focus on its growth areas, which she did not further explain. Those employees who lose their jobs can apply for other openings at GM, she wrote, and GM will provide outplacement support. Those with at least one year with the company will be eligible for a severance package, she wrote.
GM spokesman Kevin Kelly confirmed the cuts, saying that some of the employees at the center who work on vehicle software will remain in their jobs. The rest, about 940, will be
let go. The closure is not for cost-cutting purposes, he said, but rather to streamline efficiencies.
“We're rationalizing the number of IT innovation centers we have in the country,” Kelly said. “We're keeping the other three. But as we look at efficiencies there were some redundancies and that's why we decided to remove one of the centers.”
The Arizona center, located in Chandler, about 5 miles southeast of Tempe, opened in 2014, according to GM's website. It “supports GM's IT needs including web technologies, end-user applications, dealer and factory systems and vehicle technology,” the website said.
GM's three other IT centers are in Warren, Michigan; Austin, Texas, and another in suburban Atlanta.
The move comes after GM had been expanding its presence at the Chandler center. In a post on the city of Chandler's website in February 2022, it noted GM was looking to hire several hundred employees for softwarebased positions at the center saying, “GM selected Chandler in part for its strong local workforce when it opened the site in 2014, and the company has found success recruiting from area universities, as many of the available positions are entry level.”
Lynett said in the email that GM will be formulating a plan to transition some of the work that was being done at the Arizona IT Center to other centers.
“As we continue reshaping the organization, we will be working with individual leaders on a plan to transition the work and knowledge,” Lynett wrote in the GM email. “This includes realigning teams and updates to employees with a leader in Arizona. I am confident that together we can determine how to continue to deliver our most critical initiatives.”

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Post ID: @4goi+1ocYmX9X

Why do you all think Ford cannot grow into being a top software company? We already have the infrastructure and investment to do so, and we now have some of the best leadership talent from high tech companies around the world with more joining the company regularly. Evidence is all right in front of you.

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Post ID: @3jvt+1ocYmX9X

When they find out Ford is not and will never be a software company, they will depart as soon as they realize their stock options are under water and always will be. They won’t be here in two years.

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Post ID: @2cyb+1ocYmX9X

Apparently, Stern mistakenly believed Ford is a software company, or was unemployed when he took the job at Ford. He can’t do what he says he will do, because Ford can’t write software to make a camera or a Mach E work properly.

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Post ID: @1ksk+1ocYmX9X

I emailed a link to this post to Mr Stern from my personal account, hopefully it gets his attention on cost saving measures he can implement immediately.

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Post ID: @1uxr+1ocYmX9X

Nope! The sh-t show will continue to lose billions

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Post ID: @1ujo+1ocYmX9X

While I wish the new hire well, I'd rather the company retain FLV for Ford Next and other roles. He is a far greater talent with more relevant automotive work experience.

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Post ID: @mwf+1ocYmX9X

It will be an easy edit to change it to

“services marketing and out-of-vehicle customer experiences.”

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Post ID: @qbp+1ocYmX9X

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