Ford Motor Co. announced on Tuesday key management changes that include hiring a new chief marketing officer and bringing aboard Will Ford, the son of executive chair Bill Ford.
The latest from the company's news release:
Elena Ford assumes a new role as chief dealer engagement officer "to accelerate the transformation of Ford’s nearly 10,000 dealers worldwide" across Ford Blue, Ford Model e, Ford Pro and Lincoln Motor Co.
Lisa Materazzo, a 20-year veteran of Toyota, joins Ford as its new global chief marketing officer. She will lead advanced product planning and all marketing activities across Ford Blue, Ford Model e and Ford Pro, as well as oversee Ford Performance and Lincoln.
William Clay “Will” Ford III becomes general manager of Ford Performance as the automaker expands its performance- and motorsports-related businesses and brand-building initiatives globally.
Elena Ford is a cousin of Bill Ford, executive chair of the automaker.