As stated this is such a common and unfortunate cycle. So many feel pressured to play the game they mostly know is wrong, but it is so common in that quotas and targets are usually built on historical data which has all these fraudulent lines in it.
Sellers get put on performance plans when they don’t achieve high enough results. Many end up playing the game because they feel they have no choice. Many justify it that the quotas almost dictate the behavior in order to achieve them. This isn’t just mobility either. This trend is all across most sales parts of the company. There are versions of it in the various fiber/wireline segments with constantly churning technology claiming new revenue sales in order to find ways to hit the targets. Targets many believe have this behavior expected built in.
It is part of the overall death spiral we are in from failed leadership and such internal 3th-5th level leadership struggles to stay “valuable” as that whole group knows we have WAY too many 3rd and 4th level people. They don’t care how results on spreadsheets are accomplished, just as long as they aren’t at the bottom for performance. It would be fun to hook them up to polygraphs when audits hit and they are asked tough questions.
The only way to rid it is set some type of rule where if a certain percentage of an area is caught in questionable sales/reporting, or has a certain huge amount not hitting targets that were set, then 3-5th levels are terminated. Force those people to really try and get things right, or they don’t have jobs. Rewrite everything and figure out what level of targets can be a stretch to work hard, but not so impossible it causes significant volumes of the workforce to create fraud, and where 70-80% of an organization is not hitting targets. Then step up aggressive audits.
If targets still create fraud, wipe out that upper leadership, promote some lower mgmt, and try again. If almost all the organization is below target after 6-12mo, then wipe out that upper leadership and try again. If it takes a couple cycles so be it, but the ship will begin to right itself and stop sinking, or at least this area of it.
It’s the only way this place can get back to sales actually trying harder to properly do their jobs, leadership asking the right levels of activity/work from their people while DOING IT RIGHT, and help try and save this company. There will always be a level of weeding out poor performers or lazy sellers, but that should not be a large percent. May all be in vain anyways after a few more years, but this is how I would try to right this section of the ship.