Ford sold an average of 200 Mach E in China per month since 2022. So far in 2024 Ford have sold an average of less than 100 Mach E per month. This tells you Ford can't compete in China against other EV companies like BYD NIO TESLA. I highly suggest that Ford needs to pack it up and close it down.
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On a cumulative basis, Ford has never even made one penny of profit in China since the company started operating there over 15 years ago. It invested billions of dollars in China should have instead been invested in building more unique models for the US market. It is way past time for the company to cut its significant losses in China, and get out, like it did in Japan and Indonesia.
It's business common sense. If you a making something that people don't like and want to buy, then you need to change the product or stop making it.
China is the biggest EV market in the world. If we can't sell more than that there then our goose is cooked.
Tesla are just expensive garbage. The fit and finish is a joke. And Elon panders to the Left so they'll buy his expensive garbage. Take a look at who drives Teslas. It isn't anybody on the Right, I'll tell you that much.
They want to buy the good stuff, can’t blame them everyone does the same. It also promotes competition which forces everyone to make the best. Loyalty is promoted by the lazy so they can sell the bad stuff in the name of loyalty which is foolish.
Selling ice to eskimos
Ford’s market share has declined for years in China. We’re a truck company and Chinese don’t exactly like trucks. They view driving around a truck like somebody driving around an old mail truck. Their perspective is that only workers (typically poor) drive trucks. President Xi is also pressuring for cultural revolution. It’s also hard to compete with BYD when there is an import tax on foreign vehicles. BYD car tech is ahead of most foreign auto makers. Why executives at Ford continue to see China as a golden goose is beyond me. Until President Xi is out of office, which is probably when he passes away, and a Deng Xiaoping ideologist replaces him, Ford may have a chance.
You have to consider it is a Cultural Revolution 2.0 over there and Ford as a brand is a liability, not an asset.
Look at all the nonsense involving Nongfu Spring in the last few weeks.
And Ford Mach-E? Lucky enough not denounced as American agent of imperialistic propaganda, fifth column, and formalist paper tiger automobile!!!
Of course not going to sell a lot of them.
So Chinese only buy Chinese stuff?
Thanks for the advice, Elon.