Sales of the main revenue generator F150 is declining, there are thousands of them sitting in lots all over waiting for “quality checks” and not getting any newer. They are reimplementing “stair steps” to dealers, which reflect the lack of customers issue.
Ford needs to focus on MAKING MONEY. Not getting taxpayer money. Selling quality, affordable vehicles that people want to buy.
My suggestions for immediate profitability improvement:
Eliminate Model e. Have two divisions: consumer and commercial.
Produce the vehicles and services consumers and business customers ask for.
Sell the train station to the highest bidder,
Eliminate Ford Next and let new business ideas percolate naturally.
Allow side businesses like clothing lines and canopy security (and the train station since nobody will buy it) but every one of them is required to provide a profit and loss statement, for ACCOUNTABILITY!
I know Farley and the entire executive team, HR, the Freep and WSJ all read this site. Let me know what you think of my ideas. I’d do the CEO job for half of what Farley is being paid.